Let It All Out

Iceland invites the world to 'Let It All Out' and scream frustrations into it's landscapes
Inspired by Iceland invites the world to let out their frustrations into Iceland's vast and beautiful landscapes to relieve tensions and feel renewed. 

For the next two weeks, people worldwide can visit https://lookslikeyouneediceland.com to let it all out and, with Iceland’s uniquely spacious surroundings and seemingly endless landscapes, the only noises the world will have to compete with are a nearby waterfall and the crashing waves of the ocean. Also check out this quirky video, which is a part of the campaign.

Inspired by the practice of ‘scream therapy’, Let It Out will capture screams, yells and shouts from anyone, anywhere in the world and release them through speakers located in seven stunning and remote locations across the island.
From the peak of Festarfjall in Reykjanes Peninsula, the tranquil shores of Djúpivogur in East Iceland to the roaring Skógarfoss waterfall in the south, participants can choose from seven locations in Iceland where their scream is released before seeing and hearing it in real time via a live stream of screams.