Sustainable Tourism - Iceland


A sustainable lifestyle is coming more important to all of us. Sustainable tourism is a good part of that overall objective in that respect as we are travelling more and more every year around the world.

We at Iceland Camping Equipment are proud to present a new ad campaign by Iceland’s official tourism website encourages tourists to drink tap water when visiting Iceland. The new ad promotes the hashtag #kranavatn (#tapwater) and aims to reduce the number of people buying bottled water in our country:



A recent survey of 16,000 people in North America and Europe found that 65% of travellers use more bottled water and beverages while travelling than when they are at home. Reasons cited for this increase in usage include concerns about the safety of tap water in the host country (70%) and convenience (19%).

In order to combat these specific concerns, the new ad campaign, which was launched in collaboration with the Environment Agency of Iceland, presents Icelandic tap water as a luxury product that can be enjoyed for free all over the country. Icelandic tap water is, per the Environment Agency, some of the cleanest and best tasting water in the world.


- ICE Team