In Iceland, First Names Are More Important Than Family Names!
You may already know that in Iceland there are no family names which are passed on from father to son. We use patronymics – meaning, our surname is made of our father’s first name plus “-son” (...
Iceland - Number 1 in the world!
We Icelanders are very competitive (that’s part of the “very small fish in a very big pond” syndrome), and as such we are very proud of being at the top (or close to it) of many lists. Among our m...
Once upon a time, 10,000 customers ago…
It feels like a long time ago when we had the crazy dream of moving to Iceland. In our dream, we would move to our favorite island, and open a shop to rent camping equipment to travelers, give adv...
Films and Tv series shot in Iceland
In recent years, Hollywood has turned its eye on Iceland, and more and more films and tv productions are being at least partially recorded on the island, usually in wild and remote areas. Based on...
Fun fact: Beer was illegal until 1989
Although it may sound incredible, it’s absolutely true. Today, beer is the average Icelander’s alcoholic drink of choice: according to recent figures by the WHO, beer accounts for 62% of the alcoho...